Santa Rosa, CA (Nov, 5th 2017): Wine Routes, a new app that helps users plan trips and travel to wine country, has reinvented the wine country experience. The app, developed by Sonoma County based technology company Grapexchange, is a dual-purpose platform delivering highly integrated services to both consumers and wine businesses, allowing them to connect and grow like never before.
Anyone in the industry knows, there is a disconnect between brands and consumers that has significantly hindered wine lovers in their search for wineries that fit tastes and vacation plans. “Historically, consumers have found it difficult to differentiate wineries based on price, ratings, reviews, amenities and varietals served“, said Adrian Tamblin, Wine Route’s CEO and Co-Founder, “This disconnect has made it nearly impossible for consumers to find and plan trips to nearby wineries without the help of professionals, guided tours, or informal recommendations from friends.”
Wine Routes elevates the wine travel experience for users and brands alike. Using Wine Routes’ wine country trip planner, consumers are able to explore wine country locations based on amenities, varietals served, price level, and reviews. Additionally, they can curate and share their very own wine routes with the community, allowing them to customize their perfect wine country experience.
When a user arrives at a winery, the app allows them to interact with wines currently being served. They can quickly add descriptive tags and reviews, storing their personal taste and experience of the wine. Saving wines and following wineries creates a connection between that user and the brand, helping them stay engaged and informed of new wine releases, special offers, and experiences long after their trip ends.
This streamlined integration of travel planning and consumer-brand interaction is a first for the wine industry. “What sets Wine Routes apart is that we have brought all brands and experiences together into one community, providing consumers a single platform to access on-demand information about their trips to wine country. Additionally, brands now have the ability to interact with consumers who have shown direct interest in their wines and winery,” said COO Ian Scales. This not only builds brand awareness for wineries, but also deeply emphasizes brand identity and expands the general winery narrative.
Wine Routes is committed to making wine travel easier and more fun for consumers. The very nature of our mobile and desktop platform encourages tasting room visitation and provides unparalleled benefit to brands struggling to make meaningful relationships with their consumers. We are actively raising the quality of the consumer brand relationship and want to provide a cohesive integrated approach to consumers and brands alike. We want all wine lovers, regardless of State, AVA, or understanding of wine, to enjoy their wine tasting experience.
Let’s transform the way we travel to wine country. Join the community to explore wineries near you and plan your next trip today! www.wineroutes.com